I get asked A LOT about what I think makes me successful with social selling. It’s a weird question to get because, while I have had success, I don’t know that I really do anything out of the ordinary to stand out.
That said, I’m going to tell you all what I do for social selling success. At least what I can think of. Please keep in mind, what works for me may not work for you. It takes a lot of playing around with ideas to get into a groove and find out what works for you with your audience/group.
ALWAYS Be Yourself!
There is no other single person on this planet who is you. There are things that make you uniquely you. Let those shine through to your VIP’s.
If you come across as inauthentic, you will lose your audience. People can sniff out fake a mile away. Your audience is there to buy from YOU, not a perfect image of you that you may try to create. Keep it real.
I don’t mean tell people your blood type or intimate details of your romantic life. Tell people about your family, your day, what you had for breakfast.
Again, people want to buy from you and they want to feel like they know you. Social selling is ALL about relationship building. By letting your audience see who you are outside of whatever your awesome product is, you will begin to form those relationships.
I know this is outside a lot of people’s comfort zones. It was once outside of mine too. (Somewhere on the Internet is a video of me REALLY awkwardly trying to sell a box of clothing and you can watch me sweat it and stumble.) But the more you do it, the more used to it you become.
I have gone live in groceries stores, my basement, outside, in the car and makeup is ALWAYS optional. Sometimes, I just want to talk to people and FB Live connects you with your audience. They get to see you in real life, on the fly.
If you’re nervous the first time, write out some things you could bring up to fill space on a Post-It and put it up in front of you so you don’t blank out.
When you go live, your audience is notified which is GREAT for engagement. It reminds people you’re still there!
And remember, once you go live, don’t sit there for 5 minutes waiting for people to hop on, just start talking and go for it!
When you are posting on social media, don’t just say “Here’s a picture of what I did today” and post a picture. It leaves NO room for people to comment.
Make sure everything you post ends with a question or an invitation for people to comment on your post. Instead of the above say “I had a great day doing X today, what did you do today that made your day AWESOME?” You’re asking a question and inviting people to comment.
When people comment, make sure to respond back to their comment. Keep the dialogue going and build that relationship. Additionally, the more interaction your posts get, the more visible they will be in other people’s newsfeeds so more people will be popping in to see what
you’re up to!
Don’t make EVERY post about the product!
Vary up your posts. If every post you make is about the product follow with a “Go Buy it Here” what is going to happen is that people will get tired of seeing those post pop up in their feed and they’ll tune it out and scroll right past it.
Make sure to proofread ALL your posts!
Make sure you proofread all your posts. You want to appear professional as well as personal. Please refrain from slang and use proper punctuation.
Also, your customers believe you are an expert in the field. Please make sure you spell the product names correctly. I’ve seen people misspell way more than I can count. When it’s your product, you lose credibility if you cannot properly type it out.
Make it Fun!
Play some games (Bingo, a wheel spin) anything to vary it up and get people to come in! People LOVE games!
Also, do some giveaways. Nothing brings engagement to your page like a giveaways and, I believe that if you give a little, you get back what you put out ten fold.
Make sure you are posting in your FB groups/personal page at LEAST 3x per day with a combination of personal posts and posts showcasing the product. This helps keep people engaged. If they know you always have new content, they’ll be more likely to know to check in with you every day.
Make sure the content you post is original. Not something stolen from Google. If you do grab something off Google, make sure it’s not watermarked with someone else’s information on it and DO run it through an Instagram filter prior to posting it on social media. This will change the tag on the photo and FB will read it as original content, which will be more visible on people’s feeds.