If you are in Direct Sales….you need to stop doing this one thing: Cold Messaging!
Seriously, just stop. Now!
I promise you it isn’t garnering you much success or helping you to gain any long term, loyal customers.
It is also one of the reasons that Direct Sales often gets a bad rep.
We all know people who do it.
That “friend” from high school you haven’t spoken a word to since graduation (maybe even before that) that friend requests you on social media and, almost immediately after you accept their friend request, reaches out to you with a message that says “Hey”.
You know that something is up but you play along. You exchange the usual small talk pleasantries and then it happens. The moment you know what coming…
A long diatribe about some product you never knew existed and how it’s changed some aspect of their life and you should try it.
Maybe they bring up the fact that you had a zit in your last posted picture and they have a cream for that.
Maybe they tell you that you look like you’ve put on a few pounds and they have a diet for that. (Yes. This has happened to me. Yes. They got blocked promptly.)
My point is that this annoys people to no end and, most of the time, will lead to either basic pleasantries and no customer or no response period.
Direct Sales/Networking Marketing is all about building relationships.
People can buy their face cream, diet shakes, and whatever else from anyone. They are choosing to come to you and come back to you BECAUSE OF YOU.
Maybe they’ve gotten to know you through your lives, stories, posts. Perhaps they just love the level of customer service you provide. But, regardless, they care about you and feel like you care about them or, at least, their satisfaction with their purchase. These are not things that can not and will not be conveyed via a cold message.
Those cold messages are often what people thing about direct sales these days and, as a result, will leave a bad taste in someone’s mouth if you do it to them. In fact, they may even become a consumer of the product but, they won’t do it with you because of that bad taste.
“But Jenn, how do I build up a customer base without doing cold messaging?”
You have to put in the time to build relationships and let people decide for themselves if they want to try your product and if they want to try it with you.
Comment on your friends posts. Share posts of your own. Talk about your life. Share your life.
Vary up your posts. Don’t make everything about the product. People will be turned off by that and tune you out.
If you don’t have many Facebook or Instagram friends, go through the suggested friends lists. Add some friends of friends and get to know them the same way.
Social media, in my opinion, should operate the same way as life. You don’t just go up to someone and say “Hi. I want this from you (in this case: buy my product)”. It just won’t go well.
Taking the time to cultivate relationships and getting to know those who may eventually be your customers will take some time. It doesn’t happen overnight. However, once you build that relationship and gain a customer, they will likely become a lifelong customer.
I would rather take time to gain loyal customers than have someone purchase once from a cold message and never again….assuming they respond to your cold message and purchase in the first place.
Put in the time and reap the benefits of forming real friendships and relationships. I promise, these friendships become so much more valuable to you, your life, and your business than any one purchase.