Can we just stop with the Buzzwords already?
While the use of buzzwords can certainly make what you’re discussing appear fancy, deep, important….it’s over a lot of our heads.
And, when being used in the context of your own employment, can be overwhelming and downright anxiety inducing for some.
What exactly is a buzzword?
It’s defined as “a word or phrase, often an item of jargon, that is fashionable at a particular time or in a particular context.”
Have you heard these common buzzwords?
“Catch-22” (PS- I’m guilty of utilizing this one ALOT.)
When it comes to direct sales, there are two buzzword I am particularly tired of hearing:
“Branding” or “Your Brand” or “Finding Your Brand”. (Pretty much any variation of the word “brand” I want to take right out to the garbage.)
Let’s tackle them one at a time.
Let me preface this by saying that for the longest time, these terms were being shoved down my throat. Or at least that’s how it felt.
Every successful direct sales person seemed to be filling up the sponsored ad space on my social media newsfeeds trying to get me to spend some disgusting amount of money to learn their 6 figure secrets and they promised that it was all done through simply “finding your brand” and becoming effective at “attraction marketing”.
Let me save you money and stress.
You are ALL already utilizing attraction marketing and building a brand. Even if you don’t realize it.
Attraction marketing is essentially displaying your best life to people.
And you see others doing it all the time:
-A picture in front of a sunset that has you wondering just WHAT is in that foundation Mary is shilling and how you can get yourself some.
-That post about how Mary was able to bring her young child to Disney because of the second income she was earning selling product X.
-That photo of Mary still in bed at noon with a laptop because she was able to quit her job to work from home now due to company Y.
THAT is attraction marketing.
Remember the all-too-overused expression “Your vibe attracts your tribe”?
Attraction marketing is using your platform of choice (social media, etc) to attract followers/people to your group and profile that are like minded. Then, you build relationships with them to eventually convert them into customers.
So, what you put out there on your social media is going to be what you attract.
This is also why you will hear a lot of people in direct sales tell you that there is to be no negativity. Because, let’s be honest: negativity breeds negativity. Positivity breeds positivity. You want to bring light, happiness, and positivity to people and have those types of people enter your social media space and your real life space.
Now, you just need to decide who you are looking to attract and how you are going to do that.
Think about who your ideal customer base would be:
-Is it moms? Women in general? Men?
-What does your ideal customer base do?
And build your social media posts from there.
And BE AUTHENTIC.
People can sniff out fakery a mile away and you aren’t doing yourself or your business ANY favors by not being genuine or open and honest about who you are. Be relatable.
Remember that we all have our flaws and our quirks and people don’t always need to see a perfect photo. People don’t always expect to see a perfectly organized house. Because, honestly, that’s not relatable to the average woman or man just trying to cram all of their life into a single 24 hour period.
What is your brand?
It’s what you are showcasing to people via your attraction marketing.
For example, my posts generally focus around my day to day life with my daughter. I’m a single mom and I’m making life work (sometimes chaotically) every day for both of us and my direct sales company is allowing for us to live that life without me needing an additional source of income.
My posts focus around that.
It is who I am and it’s easy to be real and genuine about it.
I’ve taken that and coupled it in with the occasional post about a product or my product cleverly showcased in a photo.
I came up with a name for my business and created a logo that I attach to many of the photographs I post.
That is my brand and branding.
In the end, do NOT let buzzwords stress you out. Particularly if you are new to direct sales. There is a lot to learn and it can sometimes feel overwhelming without all this talk about branding and attraction marketing.
If you’re not sure what your brand is, go back through your Facebook posts and you will start to see a cohesive theme about what you post about. Take that and go from there.
Sit down and write out a list of hobbies you have, things you love to do, the most important things in your life and use that list as a jumping point for what to start posting.
Once you get into a flow and you begin to see what people react to through likes and comments on social media, you will be able to determine what they want to see from you on social media and what works for you. Then…congratulations! You have your brand!