So, you’re thinking of venturing into the world of Direct Sales?
First thing I’ll say is Welcome! It’s fun and it’s going to be totally different than anything you’ve ever done before. My background is in sales and Direct Sales is a totally different animal.
Don’t let that scare you though! Whether or not you have any sales experience or social media experience is NOT indicative of how well you will or will not do in Direct Sales.
Direct Sales has also been termed “social selling” because it is the business of networking through the utilization of social media, vendor events, and in home sales or parties with your friends and their friends.
The beautiful thing about Direct Sales is that truly ANYONE can be successful at it. It doesn’t require a certain level of education or previous skill set. The aspects of social media you need to know can be learned and will be taught to you through whatever company you decide to join. Basically, you need an open mind, drive, and a willingness to learn and you can find some level of individual success in direct correlation to these three things and your personal goals.
So, how do you choose a Direct Sales company to join?
I’m going to tell you what I think will help launch someone into success in the Direct Sales world.
How Long the Company Has Been in Business
Personally, I believe the most success comes when you join a direct sales company in the beginning stages. Generally, the closer to inception that you join, the most successful I believe you can become.
If a company is new, no one has ever heard of it, or people are just hearing of it. You have the privilege of being the expert in your field on your products and company. You may be one of the only reps in the area. This is ALL an asset because it allows you to build a strong, loyal customer base with minimal competition. This is particularly helpful if it is a company where everyone sells the same product.
How Many Consultants/Reps/Stylists/Etc. are Currently in the Company?
This is a great indicator of how saturated the market is.
If the market is super saturated with hundreds of thousands of reps, all of those reps are competing with you for the same client base and it becomes harder to carve your niche and grow a large customer base. Particularly if you have no direct sales experience or have a very small circle to begin with.
If there are 50 other reps with the same company within a 50-mile radius of you all selling the same products…well, you do the math.
Is the Product(s) Highly Consumable?
Essentially, how often will your customers be coming back to reorder from you? If you sell a skin care regimen, for example, you may make $50 from your customer when they purchase it but it may take them 3 months to go through it assuming they use it every day. You won’t see that $50 roll around again for at least another 3 months.
The same thing goes for makeup. Let’s be real- most people DO NOT replace their mascara and eyeliner like they should. Why? Good makeup is expensive. So, it may be some time before that person comes back to purchase again.
Nail Strips are what I deal with now and it’s VERY consumable. Reorders come in every couple weeks or so from customers because of its’ high consumability.
How Wide is the Product Purchase Selection?
This also plays into consumability. Is the product isn’t highly consumable, how wide are the selections of other products in the company’s line? Will your customers need to come back to purchase those additional products while you wait for them to consume and reorder their initial product purchase?
Are You Passionate About the Product/Company?
If you don’t LOVE the product, don’t even bother signing up to sell it. For real- if you don’t love it, use it, or can testify to why it’s awesome to you, you won’t be able to show other people why they should love it, use it, and enjoy its’ awesomeness.
You can be the world’s best faker about something, but people will sniff out your inauthenticity a mile away and it will make it more of a struggle to be successful and build a client base.
Does Someone Else Get Paid On Your Sign Up?
This is not a deal breaker for me but I think that it is worth mentioning.
Some companies actually commission your “Sponsor” (the person who you sign up under) on YOUR purchase of a sign on kit. I think it’s really important to research if that is the case with the company you are about to sign up with.
I did a VERY brief stint with a company whose product I still personally use. However, I left after a couple months because there was ZERO leadership from the people who signed on to the team before me or were “ranked” higher up (aka: upline). The big (and seemingly sole) focus was on recruiting because you got a decent chunk of money as the recruiter when someone purchased the sign up kit.
The negative to this was there was no real guidance on how to sell the products themselves and it was sort of a disaster where the blind were leading the blind.
No disrespect to that particular company though. As I said, I still use the products and love them, I just couldn’t be a part of luring people into an endeavor for the sake of lining my own pockets when there weren’t resources to help them.
That said, not EVERYONE who collects money from your sign on only wants that money. Make sure you spend some time talking to the person you are interested in having sponsor your sign on and get a feel for what their goals are within the company and for their team. Which leads me to my next point….
Choose Your Sponsor Wisely!!!
I can’t stress enough how important I think this is.
Don’t just sign up with someone because they are your friend.
Make sure you talk to your sponsor. Find out what their goals are, what kind of resources they provide and what will be available to you when you sign on with them. These are VERY important to aid in your success.
You want your sponsor to be invested in your success. And they should be. Your success helps breed future success for them.
You don’t need to know you sponsor. You just have to like them, how they run their business, and vibe with them. I sponsor people I have never met from all over the country and even though we’ve never met, it feels like we’ve all known each other forever because we have common goals and work well together.
Last but not least...
If you have ANY questions, please feel free to reach out to me via the “Contact” tab at the top of the home page. You can also find me via social media to see what I’m up to by clicking “Color Street” at the top of the home page.