Get Up. Dress Up. Show Up.
Ok. Maybe you don’t have to dress up...
But, at the least, you need to get up and show up to your business EVERY.SINGLE.DAY.
Direct sales is a unique opportunity because it affords the luxury of being able to work on your own schedule and bring in an extra stream of income.
Of course that stream of income directly correlates to your goals and the amount of tangible effort you put into achieving those goals.
For some, they want to have some extra cash to pay a bill. Some simply want a fun hobby and any money earned is just a bonus. Some (myself included) see this as an avenue to a better financial position and/or more freedom in their lives in one aspect or another.
Regardless of which of the above applies to you, you need to show up to your business every day.
Direct sales requires self discipline, self motivation, and for you to be a self starter. There is no boss looming over you with deadlines. No one is going to tell you to get to work every day or what to do once you get there. It’s all on you to create your schedule, organize, and prioritize in order to meet your personal goals.
Again, you need to show up each and every day to make this happen.
What does that mean?
It means that EVERY.SINGLE.DAY you need to put at LEAST 10 minutes into your business.
Ideally, you would put at least a half an hour each day into your business. This equates to just three and a half hours over the course of a 7 day period. And, this three and a half hours can make a HUGE impact.
In our increasingly digital age, the vast majority of individuals involved in direct sales run their business at least, in part, online utilizing social media.
If you are using social media, you need to make sure you consistently post on your social media platform(s) of choice 3 times each day. These posts should be a combination of engaging, personal, and product based.
This will make you visible to your followers and your consistency will show them you are serious about the business and allow you to start building relationships with them through your content.
This simple, repetitious habit of posting consistently can have a huge pay off over the long term and does not require much in the way of an extensive time commitment.
Most direct sales companies have various graphics groups and resource groups on Facebook that are easily searchable in a time crunch.
I ALWAYS recommend creating your own graphics where time allows. Social media algorithms LOVE original content. (Things that have been copied, pasted, and shared a gazillion times can often be viewed by social media platforms as spammy.)
Websites and Apps like Word Swag, Pic Monkey, Canva, and Photofy making creating original, eye catching graphics a snap without requiring any sort of prior graphic design know how.
What if I Can’t Post 3 Times Per Day?
I get it. Life happens and it’s crazy. Whether you’re juggling work, children, or all of the above, time seems to get harder and harder to come by some days. Thankfully, technology is on your side.
I’ll let you in on a secret: I RARELY post to my social media three times per day in real time. I pre schedule my posts a few days in advance.
That’s right. I take my half hour a couple times per week to schedule out my social media posts to automatically post for me on Facebook.
Facebook offers the ability to pre schedule posts in groups right now by typing the post as you normally would. Instead of hitting “post” when you are all done creating your content for the post, you will hit the rather archaic looking clock to the left of the “post” button. From there, you can select the date and the time you would like that particular post to hit your group wall and you’re all set!
There are also a variety of third party applications you can utilize to schedule content to post in groups, such as CinchShare. I personally like the capabilities of these programs but choose not to utilize them because it shows when posting to social media that it is posting from a third party, therefore letting my followers know that I am not there, showing up in real time with them. When I schedule my Facebook group posts utilizing the Facebook scheduler, it looks like I posted live with them.
Make Sure You Are Building Relationships!
Direct sales is often referred to as network or relationship marketing. That’s because it is all about establishing relationships with your followers and turning those relationships into sales and recruits.
Part of showing up every day requires you to work on building those relationships and cultivating new ones.
How I Build Those Relationships?
Respond to your group members/followers/customers. Scheduling your social media posts is half the battle. Take a few minutes to go back to those posts each day and respond back to everyone and anyone who has taken the time to comment on your content. This will show them that you value their opinion and that they took the time to post a comment. It will also up the engagement on your post so it becomes visible to more people AND it’s helping to start building a relationship with those people.
Do you know that the average person says “No” to something at least 7 times before they actually say “Yes”? It’s true. Each time you follow up with someone, don’t get discouraged if they aren’t after what you’re offering just yet. If you approach it right and adjust your mindset and expectations, you will soon realize that it’s 1 more “no” closer to that inevitable “Yes”.
No one likes following up. When I first started out in sales, I HATED following up. It actually gave me anxiety. But, with a little practice and forcing myself out of my comfort zone to continually do it, it slowly because comfortable and a valuable tool to building my business.
You want to reach out to everyone who has purchased from you. Find out how they liked their product and if there is anything you can help them with. Follow up with people to see if they received the sample you sent them. Follow up to see if someone wants to host a party or wants information about your company. Follow up with a customer who has mentioned they had something going on in their life to just check in and see how things are going for them personally.
Make notes in a notebook or spreadsheet of the dates you followed up, how you reached out and what the results were so you can keep track of your interactions and use that information to adjust future follow ups. Most important, follow up until someone tells you to stop following up.
Another powerful relationship building and business building tool is the ability to go live in a variety of social media platforms.
Utilize this feature!
Going live is GREAT for engagement and relationship building. Don’t be nervous to go live! Don’t be anything but yourself because the people who are watching you play with your kids, do a tutorial, talk about your day or something that is on your mind are watching because they like you, can relate to you, and care about you and what you have to say!
Showing up to your business every day and being consistent in your practices is the only way to ensure you create a foundation for any sort of long term success.
In an ideal world, you would be able to just post a product online, have people flock to buy and you would experience instant success without any effort. But, that is not the way to create any sort of sustainable, long term success or customer loyalty.
There is no get rich quick trick. Everything in life takes a bit of work. And, direct sales IS fun, but also WORK.
Sometimes it takes a bit for it to catch on and for you to build those relationships, capture those sales and get a rhythm down that works. But, if you take that half an hour every day or that 3 and a half hours a week, the pay off can be HUGE!
So, get up tomorrow and every day there after ready to show up to your business. Dressing up is optional though…no one ever said your best work can’t be done in jammies!